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Fractions, Decimals & Percentages

Percentage Increase and Decrease Using Multipliers

How multipliers turn every percentage increase and decrease into one multiplication, how to calculate the percentage change between two amounts, why a 50% rise then a 50% fall does not get you back, and reverse percentages.

3 min read Supports 2 lessons
In short

A percentage change compares a change with the original amount. Increasing by p%p\%p% means multiplying by 1+p1001 + \frac{p}{100}1+100p​, and decreasing by p%p\%p% means multiplying by 1−p1001 - \frac{p}{100}1−100p​.

A shop raises a £50 price by 20%20\%20%. The slow way: find 20%20\%20% of £50 (£10) and add it on, giving £60. The fast way: notice that the new price is the old one plus a fifth of it, which is 120%120\%120% of the old price. So multiply by 1.21.21.2.

100% original
+20%

An increase of 20%20\%20% leaves you with 120%120\%120%: multiply by 1.21.21.2.

Multipliers
increase by p%:  ×(1+p100)decrease by p%:  ×(1−p100)\text{increase by } p\%: \;\times\left(1 + \tfrac{p}{100}\right) \qquad \text{decrease by } p\%: \;\times\left(1 - \tfrac{p}{100}\right)increase by p%:×(1+100p​)decrease by p%:×(1−100p​)

A 35%35\%35% discount leaves 65%65\%65% of the price, so the multiplier is 0.650.650.65. A 4%4\%4% pay rise has multiplier 1.041.041.04.

Worked example

A £60 jacket is reduced by 35%35\%35%. What is the sale price?

  1. 1

    The multiplier for a 35%35\%35% decrease.

    1−0.35=0.651 - 0.35 = 0.651−0.35=0.65

Finding the percentage change

To find how much something has changed in percentage terms, divide the change by the original amount.

Percentage change
% change=new−originaloriginal×100\%\text{ change} = \frac{\text{new} - \text{original}}{\text{original}} \times 100% change=originalnew−original​×100
Worked example

A house bought for £240,000 sells for £276,000. What is the percentage increase?

  1. 1

    Find the change.

    276 000−240 000=36 000276\,000 - 240\,000 = 36\,000276000−240000=36000
Watch out

Always divide by the original, not the new amount. A fall from £80 to £60 is a 25%25\%25% decrease (2080\frac{20}{80}8020​), not 33%33\%33%.

Changes in a row

Multipliers really earn their keep when changes stack up. Each change multiplies the result of the last one.

  1. 100100100

    Start with 100.

1/4
Key idea

Repeated percentage changes multiply, they do not add. Ten years of 5%5\%5% growth is ×1.0510≈1.63\times 1.05^{10} \approx 1.63×1.0510≈1.63, a rise of 63%63\%63%, not 50%50\%50%. This is exponential growth.

Reverse percentages

Sometimes you know the amount after a change and want the original. Divide by the multiplier rather than taking the percentage off the new amount.

Worked example

After a 20%20\%20% discount a coat costs £72. What was the original price?

  1. 1

    The multiplier for a 20%20\%20% decrease is 0.80.80.8.

    original×0.8=72\text{original} \times 0.8 = 72original×0.8=72
Watch out

Adding 20%20\%20% of £72 back on gives £86.40, which is wrong. The 20%20\%20% was of the original price, not the sale price.

Common questions

What is the multiplier for a 15% decrease?

A 15%15\%15% decrease leaves 85%85\%85%, so the multiplier is 0.850.850.85.

Why doesn't a 10% rise followed by a 10% fall get back to the start?

The fall is 10%10\%10% of a bigger number. The overall multiplier is 1.1×0.9=0.991.1 \times 0.9 = 0.991.1×0.9=0.99, so you end 1%1\%1% below where you began.

Practise percentage change

The Percent Increase & Decrease lesson has worked examples and unlimited practice that adapts to you.

Open the lesson

On this page

  1. Finding the percentage change
  2. Changes in a row
  3. Reverse percentages
  4. Common questions
Lessons on this
  • Percent Increase & DecreaseDecimals & Percentages
  • Exponential Growth & DecayExponentials & Logarithms
Related reading2
Ideas this article builds on or leads to.
  • Fractions, Decimals & Percentages
    Percentages: Converting Fractions, Decimals and Percents

    Percent means per hundred. 35%35\%35% is 35100\frac{35}{100}10035​, or 0.350.350.35. Finding a percentage of an amount means converting the percentage to a decimal and multiplying.

  • Exponentials & Logarithms
    Exponential Growth and Decay: Formula, Graphs and Examples

    Exponential growth multiplies a quantity by the same factor every step, giving f(x)=a⋅bxf(x) = a \cdot b^xf(x)=a⋅bx. When the factor bbb is between 000 and 111, the quantity shrinks instead: exponential decay.